{"id":1431,"date":"2021-01-05T18:51:27","date_gmt":"2021-01-05T15:51:27","guid":{"rendered":"https:\/\/botfaqtor.ru\/blog\/?post_type=docs&p=1431"},"modified":"2026-04-10T09:00:12","modified_gmt":"2026-04-10T06:00:12","password":"","slug":"universal-analytics-google-analytics-4","status":"publish","type":"docs","link":"https:\/\/botfaqtor.ru\/blog\/docs\/universal-analytics-google-analytics-4\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0447\u0435\u0442\u0447\u0438\u043a Universal Analytics + Google Analytics 4"},"content":{"rendered":"\n

Universal Analytics (UA)<\/strong> \u2013 \u044d\u0442\u043e \u0442\u0438\u043f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u0435\u0436\u043d\u0435\u0433\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f. \u0414\u043e 14 \u043e\u043a\u0442\u044f\u0431\u0440\u044f 2020 \u0433. \u043e\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432. \u0412\u0441\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u0441\u0430\u0439\u0442\u044b \u043f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0439 \u0434\u0430\u0442\u044b \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0431\u0443\u0434\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Google Analytics 4<\/strong>.<\/p>\n\n\n\n

\u0412 Universal Analytics<\/strong> \u0431\u044b\u043b\u043e API<\/strong>, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0438 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e \u0437\u0430\u0449\u0438\u0449\u0430\u0442\u044c \u043e\u0442 \u0441\u043a\u043b\u0438\u043a\u0438\u0432\u0430\u043d\u0438\u044f Google ADS, \u043d\u043e \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0439 Google Analytics 4<\/strong> — \u0435\u0449\u0435 \u043d\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 API<\/strong> (\u043e\u0447\u0435\u043d\u044c \u0436\u0434\u0435\u043c).<\/p>\n\n\n\n

\u0421\u043f\u0440\u0430\u0432\u043a\u0430 Google: \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e Google Analytics 4<\/a><\/p>\n\n\n\n

\n

API<\/strong> (Application Programming Interface) \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u0444\u0443\u043d\u043a\u0446\u0438\u0439, \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432 \u0432\u0438\u0434\u0435 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043e\u0434\u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0431\u0443\u0434\u0435\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u0434\u0440\u0443\u0433\u043e\u0439. <\/p>\n\n\n\n

\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 Botfaqtor \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 Google Analytics.<\/p>\n<\/blockquote>\n\n\n\n

\u0414\u043b\u044f \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u043a \u0417\u0430\u0449\u0438\u0442\u0435 \u043e\u0442 \u0441\u043a\u043b\u0438\u043a\u0438\u0432\u0430\u043d\u0438\u044f Google ADS \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e Universal Analytics.<\/strong><\/p>\n\n\n\n

\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f<\/h3>\n\n\n\n
    \n
  1. \u0410\u0432\u0442\u043e\u0440\u0438\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u0432 \u0432\u0430\u0448\u0435\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435 Google Analytics.<\/li>\n\n\n\n
  2. \u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440<\/strong>.<\/li>\n\n\n\n
  3. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 «+ \u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442<\/strong>«.<\/li>\n\n\n\n
  4. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442, \u0432\u0432\u0435\u0434\u0438\u0442\u0435 url \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 «\u0421\u043b\u0435\u0434.<\/strong>«<\/li>\n\n\n\n
  5. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 -> \u0432\u0432\u0435\u0434\u0438\u0442\u0435 url \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0441\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0438 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e<\/strong> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 «\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b<\/strong>» -> \u0432\u0432\u0435\u0434\u0438\u0442\u0435 \u0430\u0434\u0440\u0435\u0441 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 «\u0414\u0430\u043b\u0435\u0435»<\/strong>.<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    \u0421\u043f\u0440\u0430\u0432\u043a\u0430 Google: \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0430 \u0440\u0435\u0441\u0443\u0440\u0441 «Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 4»<\/a><\/p>\n\n\n\n

    6. \u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 -> \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 «\u0421\u043e\u0437\u0434\u0430\u0442\u044c<\/strong>«.<\/p>\n\n\n\n

    7. \u0414\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u043d\u043e 2 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 Universal Analytics \u0438 Google Analytics 4.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u0421\u043f\u0440\u0430\u0432\u043a\u0430 Google: \u041a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441 Universal Analytics (\u0432\u043c\u0435\u0441\u0442\u043e \u0440\u0435\u0441\u0443\u0440\u0441\u0430 «Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 4»)<\/a><\/p>\n\n\n\n

    \u0414\u0430\u043b\u0435\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u0432 \u043b\u0438\u0447\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 Botfaqtor \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 \u0437\u0430\u0449\u0438\u0442\u0443 \u043e\u0442 \u0441\u043a\u043b\u0438\u043a\u0438\u0432\u0430\u043d\u0438\u044f Google ADS.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Universal Analytics (UA) \u2013 \u044d\u0442\u043e \u0442\u0438\u043f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u0435\u0436\u043d\u0435\u0433\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f. \u0414\u043e 14 \u043e\u043a\u0442\u044f\u0431\u0440\u044f 2020 \u0433. \u043e\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432. \u0412\u0441\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u0441\u0430\u0439\u0442\u044b \u043f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0439 \u0434\u0430\u0442\u044b \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0431\u0443\u0434\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Google Analytics 4. \u0412 Universal Analytics \u0431\u044b\u043b\u043e API, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0438 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e \u0437\u0430\u0449\u0438\u0449\u0430\u0442\u044c \u043e\u0442 \u0441\u043a\u043b\u0438\u043a\u0438\u0432\u0430\u043d\u0438\u044f Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[53],"doc_tag":[59,64,63],"class_list":["post-1431","docs","type-docs","status-publish","hentry","doc_category-google-ads","doc_tag-google-ads","doc_tag-64","doc_tag-63"],"year_month":"2026-04","word_count":56,"total_views":"3254","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440","author_nicename":"testbotfaqtor-ru","author_url":"https:\/\/botfaqtor.ru\/blog\/author\/testbotfaqtor-ru\/"},"doc_category_info":[{"term_name":"\u0417\u0430\u0449\u0438\u0442\u0430 Google ADS","term_url":"https:\/\/botfaqtor.ru\/blog\/docs-category\/google-ads\/"}],"doc_tag_info":[{"term_name":"google ads","term_url":"https:\/\/botfaqtor.ru\/blog\/docs-tag\/google-ads\/"},{"term_name":"\u0437\u0430\u0449\u0438\u0442\u0430 \u043e\u0442 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