{"id":754,"date":"2020-11-16T18:16:29","date_gmt":"2020-11-16T15:16:29","guid":{"rendered":"https:\/\/botfaqtor.ru\/blog\/docs\/gtm\/"},"modified":"2026-04-10T08:37:36","modified_gmt":"2026-04-10T05:37:36","password":"","slug":"gtm-botfaqtor","status":"publish","type":"docs","link":"https:\/\/botfaqtor.ru\/blog\/docs\/gtm-botfaqtor\/","title":{"rendered":"\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u0432 GTM?"},"content":{"rendered":"\n<p>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c <a href=\"https:\/\/botfaqtor.ru\/blog\/docs\/add-counter\/#5-toc-title\" target=\"_blank\" rel=\"noreferrer noopener\">\u043a\u043e\u0434 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Botfaqtor<\/a> \u0447\u0435\u0440\u0435\u0437 Google Tag Manager (GTM).<\/p>\n\n\n\n<p>1. \u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443&nbsp;<a href=\"https:\/\/tagmanager.google.com\/#\/home\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tagmanager.google.com\/#\/home<\/a><\/p>\n\n\n\n<p>2. \u0410\u0432\u0442\u043e\u0440\u0438\u0437\u0443\u0439\u0442\u0435\u0441\u044c, \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 GTM.<\/p>\n\n\n\n<p>3. \u0417\u0430\u0442\u0435\u043c \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u043c\u0435\u043d\u044e&nbsp;<strong>\u0422\u0435\u0433\u0438 -&gt; \u0421\u043e\u0437\u0434\u0430\u0442\u044c<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/botfaqtor.ru\/docs\/landing\/img\/kooll.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>4. \u0412 \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u0430 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u0442\u0435\u0433\u0430, \u043d\u0430\u0436\u0430\u0432 \u043a\u043d\u043e\u043f\u043a\u0443:<img decoding=\"async\" src=\"https:\/\/botfaqtor.ru\/docs\/landing\/img\/edit.png\" alt=\"\">&nbsp;\u0432 \u043f\u0440\u0430\u0432\u043e\u043c \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u0443\u0433\u043b\u0443.<\/p>\n\n\n\n<p>5. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0448\u0430\u0431\u043b\u043e\u043d&nbsp;<strong>\u00abBotfaqtor code\u00bb<\/strong>&nbsp;\u0432 \u0433\u0430\u043b\u0435\u0440\u0435\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/botfaqtor.ru\/docs\/landing\/img\/koll2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>6. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0448\u0430\u0431\u043b\u043e\u043d \u0432 \u0441\u0432\u043e\u044e \u0440\u0430\u0431\u043e\u0447\u0443\u044e \u043e\u0431\u043b\u0430\u0441\u0442\u044c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/botfaqtor.ru\/docs\/landing\/img\/kooll3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>7. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044e \u0442\u0435\u0433\u0430, \u0443\u043a\u0430\u0437\u0430\u0432 \u0441\u0432\u043e\u0439 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0441\u0430\u0439\u0442\u0430 \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440&nbsp;<strong>\u00abAll pages\u00bb<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/botfaqtor.ru\/docs\/landing\/img\/kooll4.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>8. \u0412\u0432\u0435\u0434\u0438\u0442\u0435 <strong>ID \u0441\u0430\u0439\u0442\u0430<\/strong>, \u043d\u0430\u0439\u0442\u0438 \u0432\u044b \u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0441\u0430\u0439\u0442\u0430 \u0432 \u0431\u043b\u043e\u043a\u0435 &#171;\u041a\u043e\u0434 \u0441\u0430\u0439\u0442\u0430&#187;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"977\" height=\"564\" src=\"https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image.png\" alt=\"\" class=\"wp-image-6337\" srcset=\"https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image.png 977w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-300x173.png 300w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-243x140.png 243w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-768x443.png 768w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-360x208.png 360w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/figure>\n\n\n\n<p>9. <strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435<\/strong> \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 <strong>\u043e\u0442\u043f\u0440\u0430\u0432\u044c\u0442\u0435<\/strong> \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"420\" height=\"145\" src=\"https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2021\/04\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435.png\" alt=\"\" class=\"wp-image-1759\" srcset=\"https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2021\/04\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435.png 420w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2021\/04\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435-300x104.png 300w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2021\/04\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435-250x86.png 250w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<p>9. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Botfaqtor \u0447\u0435\u0440\u0435\u0437 Google Tag Manager (GTM).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[43],"doc_tag":[44],"class_list":["post-754","docs","type-docs","status-publish","hentry","doc_category-start","doc_tag-gtm"],"year_month":"2026-04","word_count":24,"total_views":"9299","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440","author_nicename":"testbotfaqtor-ru","author_url":"https:\/\/botfaqtor.ru\/blog\/author\/testbotfaqtor-ru\/"},"doc_category_info":[{"term_name":"\u0421 \u0447\u0435\u0433\u043e \u043d\u0430\u0447\u0430\u0442\u044c","term_url":"https:\/\/botfaqtor.ru\/blog\/docs-category\/start\/"}],"doc_tag_info":[{"term_name":"gtm","term_url":"https:\/\/botfaqtor.ru\/blog\/docs-tag\/gtm\/"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u0432 GTM?\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0434 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u0447\u0435\u0440\u0435\u0437 Google Tag Manager. \u0411\u044b\u0441\u0442\u0440\u0430\u044f \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botfaqtor.ru\/blog\/docs\/gtm-botfaqtor\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 - Botfaqtor.ru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botfaqtor\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T05:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botfaqtor.ru\/docs\/landing\/img\/kooll.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" 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