{"id":755,"date":"2020-11-16T17:22:41","date_gmt":"2020-11-16T14:22:41","guid":{"rendered":"https:\/\/botfaqtor.ru\/blog\/docs\/gtm-template\/"},"modified":"2026-04-10T08:43:41","modified_gmt":"2026-04-10T05:43:41","password":"","slug":"gtm-template","status":"publish","type":"docs","link":"https:\/\/botfaqtor.ru\/blog\/docs\/gtm-template\/","title":{"rendered":"\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0448\u0430\u0431\u043b\u043e\u043d Google Tag Manager (GTM)"},"content":{"rendered":"\n<p>\u041d\u0430 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0448\u0430\u0431\u043b\u043e\u043d\u0430, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0434\u043b\u044f \u0443\u0434\u043e\u0431\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u0434\u0430 Botfaqtor \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/tagmanager.google.com\/gallery\/#\/owners\/botfaqtor\/templates\/gtm_template\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0432 \u0433\u0430\u043b\u0435\u0440\u0435\u0435 GTM<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/github.com\/Botfaqtor\/gtm_template\">\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u043d\u0430 github<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/h3>\n\n\n\n<p><em>&#8212; &#8216;siteId&#8217;<\/em><\/p>\n\n\n\n<p>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0441\u0430\u0439\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0432 \u043b\u0438\u0447\u043d\u043e\u043c \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 Botfaqtor. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0446\u0435\u043b\u043e\u0435 \u0447\u0438\u0441\u043b\u043e. \u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041c\u0435\u0442\u043e\u0434\u044b<\/h3>\n\n\n\n<p><em>&#8212; &#8216;injectScript(url, onSuccess, onFailure[, cacheToken])&#8217;<\/em><\/p>\n\n\n\n<p>\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0442\u0435\u0433 \u0441\u043a\u0440\u0438\u043f\u0442\u0430 \u0434\u043b\u044f \u0430\u0441\u0438\u043d\u0445\u0440\u043e\u043d\u043d\u043e\u0439 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e URL. \u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b \u0438\u043c\u0435\u044e\u0442 \u0432\u0438\u0434 \u044d\u043a\u0437\u0435\u043c\u043f\u043b\u044f\u0440\u043e\u0432 \u0444\u0443\u043d\u043a\u0446\u0438\u0438, \u0443\u043f\u0430\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u044e\u0449\u0438\u0435 \u0432\u044b\u0437\u043e\u0432\u044b \u0444\u0443\u043d\u043a\u0446\u0438\u0438 JavaScript.<\/p>\n\n\n\n<p><em>&#8212; &#8216;generateRandom(min, max)&#8217;<\/em><\/p>\n\n\n\n<p>\u0412\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u0442 \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e\u0435 \u0446\u0435\u043b\u043e\u0435 \u0447\u0438\u0441\u043b\u043e \u0438\u0437 \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0430.<\/p>\n\n\n\n<p><em>&#8212; &#8216;encodeUriComponent(str)&#8217;<\/em><\/p>\n\n\n\n<p>\u0412\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u0442 \u0437\u0430\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0443\u043d\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 (URI) \u0441 \u044d\u043a\u0440\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0438\u043c\u0432\u043e\u043b\u0430\u043c\u0438. \u0412\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u043c\u0430\u044f \u0441\u0442\u0440\u043e\u043a\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u043e\u043a\u0438 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442 URI.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0420\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u044f<\/h4>\n\n\n\n<p><em>&#8212; &#8216;\u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043a\u0440\u0438\u043f\u0442\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443&#8217;<\/em><\/p>\n\n\n\n<p>\u041f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043a\u0440\u0438\u043f\u0442 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 Botfaqtor \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b<\/h4>\n\n\n\n<p><em>&#8212; &#8216;All Pages&#8217;<\/em><\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u043a\u0440\u0438\u043f\u0442\u0430 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0421\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u044b<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/botfaqtor.ru\/docs\/gtm-template\/screen-gtm.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/botfaqtor.ru\/docs\/gtm-template\/screen-gtm.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0441\u0430\u0439\u0442\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0437\u044f\u0442\u044c \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a (<strong>ID \u0441\u0430\u0439\u0442\u0430<\/strong>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"977\" height=\"564\" src=\"https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-1.png\" alt=\"\" class=\"wp-image-6339\" srcset=\"https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-1.png 977w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-1-300x173.png 300w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-1-243x140.png 243w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-1-768x443.png 768w, https:\/\/botfaqtor.ru\/blog\/wp-content\/uploads\/2023\/01\/image-1-360x208.png 360w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0448\u0430\u0431\u043b\u043e\u043d\u0430, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0434\u043b\u044f \u0443\u0434\u043e\u0431\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u0434\u0430 Botfaqtor \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n","protected":false},"author":1,"featured_media":1043,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[43],"doc_tag":[44],"class_list":["post-755","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_category-start","doc_tag-gtm"],"year_month":"2026-04","word_count":34,"total_views":"8867","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440","author_nicename":"testbotfaqtor-ru","author_url":"https:\/\/botfaqtor.ru\/blog\/author\/testbotfaqtor-ru\/"},"doc_category_info":[{"term_name":"\u0421 \u0447\u0435\u0433\u043e \u043d\u0430\u0447\u0430\u0442\u044c","term_url":"https:\/\/botfaqtor.ru\/blog\/docs-category\/start\/"}],"doc_tag_info":[{"term_name":"gtm","term_url":"https:\/\/botfaqtor.ru\/blog\/docs-tag\/gtm\/"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0448\u0430\u0431\u043b\u043e\u043d Google Tag Manager (GTM)\" \/>\n<meta property=\"og:description\" content=\"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0448\u0430\u0431\u043b\u043e\u043d GTM \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Botfaqtor. \u0423\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0438 \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043e\u0448\u0438\u0431\u043a\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botfaqtor.ru\/blog\/docs\/gtm-template\/\" \/>\n<meta property=\"og:site_name\" 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