{"id":8775,"date":"2025-04-21T12:19:21","date_gmt":"2025-04-21T09:19:21","guid":{"rendered":"https:\/\/botfaqtor.ru\/blog\/?p=8775"},"modified":"2025-04-28T07:45:32","modified_gmt":"2025-04-28T04:45:32","slug":"google-ads-udalila-5-mlrd-vredonosnyh-reklamnyh-obyavleniy-otchet-2024","status":"publish","type":"post","link":"https:\/\/botfaqtor.ru\/blog\/google-ads-udalila-5-mlrd-vredonosnyh-reklamnyh-obyavleniy-otchet-2024\/","title":{"rendered":"Google Ads \u0443\u0434\u0430\u043b\u0438\u043b\u0430 5+ \u043c\u043b\u0440\u0434 \u0432\u0440\u0435\u0434\u043e\u043d\u043e\u0441\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439: \u043e\u0442\u0447\u0435\u0442-2024"},"content":{"rendered":"\n

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\u0412 \u043e\u0442\u0447\u0435\u0442\u0435 \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e Google \u0432 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0440\u0430\u0441\u0442\u0443\u0449\u0443\u044e \u0443\u0433\u0440\u043e\u0437\u0443 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043a\u0438\u0431\u0435\u0440\u043c\u043e\u0448\u0435\u043d\u043d\u0438\u043a\u043e\u0432 \u0443\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0430 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044f \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0418\u0418-\u043c\u043e\u0434\u0435\u043b\u0435\u0439. \u0411\u044b\u043b\u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u043e \u0431\u043e\u043b\u0435\u0435 50 \u043d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u0438\u0439 \u0432 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u0438\u0435 \u0443\u0433\u0440\u043e\u0437 \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c.<\/p>\n\n\n\n

\u041d\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043d\u0430 \u0431\u0430\u0437\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u043f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 Google, \u0443\u0441\u043a\u043e\u0440\u044f\u044e\u0442 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0440\u0430\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0438\u043d\u0446\u0438\u0434\u0435\u043d\u0442\u043e\u0432, \u0430 \u043f\u0440\u0435\u0432\u0435\u043d\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0435\u0440\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0440\u0435\u0434\u043e\u043d\u043e\u0441\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043e\u043d\u0438 \u0434\u043e\u0439\u0434\u0443\u0442 \u0434\u043e \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0418\u0418-\u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u044f\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 97% \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n

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39+ \u043c\u043b\u043d \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432. <\/strong>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u2014 \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0432\u0430\u0436\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0437\u0430\u0449\u0438\u0442\u0438\u0442\u044c \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u043e\u0442 \u043a\u0438\u0431\u0435\u0440\u0443\u0433\u0440\u043e\u0437. \u0417\u0430 \u043f\u0440\u043e\u0448\u043b\u044b\u0439 \u0433\u043e\u0434 \u0432 Google Ads \u0431\u044b\u043b\u043e \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u043e 39,2 \u043c\u043b\u043d \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432, \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0449\u0435 \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u043a\u0438 \u0443\u0441\u043f\u0435\u043b\u0438 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 200 \u0441\u0442\u0440\u0430\u043d. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043e \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0434\u043e\u0445\u043e\u0434\u0438\u0442 \u0431\u043e\u043b\u0435\u0435 90% \u0432\u0435\u0440\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0438 \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n

\u041d\u0430 1+ \u043c\u043b\u0440\u0434 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u044b\u043b\u0438 \u043d\u0430\u043b\u043e\u0436\u0435\u043d\u044b \u0441\u0430\u043d\u043a\u0446\u0438\u0438. <\/strong>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0418\u0418-\u0444\u0438\u043b\u044c\u0442\u0440\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0438 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0442\u044c \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u044f \u0438 \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c 1,3 \u043c\u043b\u0440\u0434 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u043c\u0435\u0440\u044b \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0441\u0432\u044b\u0448\u0435 220 \u0442\u044b\u0441. \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432. \u0412 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0434\u0432\u0435\u0440\u0433\u043b\u0438\u0441\u044c \u0441\u0430\u043d\u043a\u0446\u0438\u044f\u043c \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u043d\u0430\u043b\u0438\u0447\u0438\u0435\u043c \u043f\u043e\u0440\u043d\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u2014 1,2 \u043c\u043b\u0440\u0434 \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u0434\u0430\u043b\u0435\u0435 \u0438\u0434\u0435\u0442 \u043e\u043f\u0430\u0441\u043d\u044b\u0439 \u0438\u043b\u0438 \u0443\u043d\u0438\u0447\u0438\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2014 24,8 \u043c\u043b\u043d \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u0442\u0440\u043e\u0439\u043a\u0443 \u0437\u0430\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u0448\u043e\u043a\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2014 19,3 \u043c\u043b\u043d \u0441\u0442\u0440\u0430\u043d\u0438\u0446.<\/p>\n\n\n\n

\u0417\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d 9,1 \u043c\u043b\u0440\u0434 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043f\u0440\u0438\u0447\u0438\u043d, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e\u043c \u0438 \u043d\u043e\u0440\u043c\u0430\u043c\u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d.<\/strong> \u0421\u0440\u0435\u0434\u0438 \u043d\u0438\u0445: \u043f\u0440\u0430\u0432\u043e\u0432\u044b\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f  \u2014 428,8 \u043c\u043b\u043d, \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u2014 268,3 \u043c\u043b\u043d, \u0430\u0437\u0430\u0440\u0442\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u0438 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0435 \u0441\u0442\u0430\u0432\u043a\u0438 \u2014 108,9 \u043c\u043b\u043d, \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0437\u0440\u043e\u0441\u043b\u044b\u0445 (18+) \u2014 96 \u043c\u043b\u043d.<\/p>\n\n\n\n

\u0422\u0430\u043a\u0436\u0435 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f, \u0447\u0442\u043e \u0432 2024 \u0433\u043e\u0434\u0443 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Global Anti-Scam Alliance (GASA) \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0443 Global Signal Exchange (GSE), \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043e\u0431\u043c\u0435\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0438 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0445 \u0432 \u0441\u0435\u0442\u0438 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u041e\u043d\u0430 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u0443\u0441\u0438\u043b\u0438\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0443\u0433\u0440\u043e\u0437 \u0438 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439.<\/p>\n\n\n\n

\u0420\u0430\u043d\u0435\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438, \u043a\u0430\u043a \u0432 2023 \u0433\u043e\u0434\u0443 \u0437\u043b\u043e\u0443\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u0438\u043a\u0438 \u0447\u0435\u0440\u0435\u0437 Google Ads \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u043b\u0438<\/a> \u0432\u0440\u0435\u0434\u043e\u043d\u043e\u0441\u044b Vidar Stealer \u0438 Ursnif. \u0410 \u0432 \u0430\u043f\u0440\u0435\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0431\u044b\u043b\u0430 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u0430<\/a> \u0432\u0440\u0435\u0434\u043e\u043d\u043e\u0441\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n
\"\"<\/figure>
\n

\u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448 \u0422\u0413-\u043a\u0430\u043d\u0430\u043b<\/a>: \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043e \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0435\u0439\u0441\u0430\u0445, \u0442\u0430\u043a\u0442\u0438\u043a\u0430\u0445 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u0445 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u043a\u043e\u0432, \u0444\u0430\u043a\u0442\u044b \u043e \u043a\u043b\u0438\u043a\u0444\u0440\u043e\u0434\u0435 \u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e. \u0411\u0435\u0437 \u0441\u043f\u0430\u043c\u0430 \u0438 \u0441 \u043f\u044f\u0442\u043d\u0438\u0447\u043d\u044b\u043c\u0438 \u043c\u0435\u043c\u0430\u043c\u0438.<\/p>\n<\/div><\/div>\n\n\n\n

\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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